George Trajkov — Creative Strategist & Project Manager

Email
manofvisual@gmail.com
Phone
+389 74 233 709
Birthday
January 21st, 2006
Location

Skopje, North Macedonia

About

Creative Strategist & Project Manager

I make ads click, funnels convert, and projects cross the finish line.

Bridging the gap between data-driven performance and IT project execution — from scaling spend at a Google Partner agency to running complex cross-border programs on the ground.

Media buying · Funnels · Ad creative systems · Agile delivery · React & TypeScript · Design

At a Google Partner agency, I owned the creative strategy behind the numbers — building hooks, testing ad angles with media buyers, and tightening funnels until they performed. That work drove 160,000+ targeted clicks and €20,000+ in revenue in a two-month sprint.

As ESC Operational Lead in Latvia, I spend more time on project management and design than paperwork — aligning teams, shaping visual deliverables, and keeping cross-border work on track. And when a brief calls for more than slides and spreadsheets, I build the tool myself — apps, automations, whatever the workflow is missing — and ship it in React, TypeScript, and Tauri.

What I'm doing

Creative Strategy & Media Buying

Funnels, ad creative systems, and CTR optimization — built for testing loops with media buyers, not one-off assets.
Project Management

Agile and IT delivery, stakeholder logistics, and cross-border operations for agencies, NGOs, and product teams.
Technical Execution

React, TypeScript, and dev workflows — client-side apps, tooling, and production pipelines when strategy needs a build layer.
Performance Creative Supporting

High-conversion thumbnails and visual assets deployed inside broader strategy and media packages.

Looking for high-level creative production? I provide high-conversion visual assets as part of my strategy packages.

Testimonials

Marcus Vance

Director of Growth Marketing

George completely revolutionized our creative testing cycles. By deploying his Pinterest sourcing method and mapping out deep consumer psychology triggers, our team unlocked hooks that aggressively cut our Meta acquisition costs while scaling spend safely.
Sophia Jenkins

Principal Product Engineer

George possesses a rare, powerful combination of native design intuition and structured engineering discipline. He built out optimized frontend modules in React and Vite that managed complex client-side binary data streams with flawless layout symmetry.
Elena Rostova

International Program Director

An exceptional operational coordinator and visual asset creator. George handled our cross-border logistics and daily standups flawlessly while taking total ownership of our multi-platform digital designs and community engagement grids.
Liam H. O'Connor

Creative Director

George doesn't just design beautiful interfaces; he designs for human behavior. His deep understanding of attention hooks, behavioral control layouts, and narrative architecture makes him an elite asset to any data-driven team.
Marcus Vance

Director of Growth Marketing

George completely revolutionized our creative testing cycles. By deploying his Pinterest sourcing method and mapping out deep consumer psychology triggers, our team unlocked hooks that aggressively cut our Meta acquisition costs while scaling spend safely.
Sophia Jenkins

Principal Product Engineer

George possesses a rare, powerful combination of native design intuition and structured engineering discipline. He built out optimized frontend modules in React and Vite that managed complex client-side binary data streams with flawless layout symmetry.
Elena Rostova

International Program Director

An exceptional operational coordinator and visual asset creator. George handled our cross-border logistics and daily standups flawlessly while taking total ownership of our multi-platform digital designs and community engagement grids.
Liam H. O'Connor

Creative Director

George doesn't just design beautiful interfaces; he designs for human behavior. His deep understanding of attention hooks, behavioral control layouts, and narrative architecture makes him an elite asset to any data-driven team.

Tool Arsenal

React.js

Meta Ads Manager

Git Architecture

Figma

Vite Runtime

Google Ads

Tauri Shells

Photoshop

Claude Code

Pinterest Method

HTML

Illustrator

CSS

Traffic Flipping

ESC Architecture

InDesign

Resume

Download CV

Professional Experience

Creative Strategist — Performance Marketing
Ventrix Media (Google Partner Agency) | 02/2025 — 06/2025
- Engineered high-retention performance creative ad assets by deploying a proprietary "Pinterest Method" to isolate viral visual trends, mapping consumer buyer psychology (Life Force 8 / Cashvertising triggers) into high-CTR, scroll-stopping video hooks.
- Formulated high-yield "traffic flipping" creative strategies, designing native, content-first ad variations that successfully captured cheap, high-intent digital traffic to flip into high-revenue landing matrices.
- Facilitated rapid asset iteration loops with video editors and media buyers to enforce strict platform compliance rules (protecting accounts against bans), driving over 160,000 targeted clicks and generating €20,000+ in revenue within a 2-month period.
Freelance Project Lead — Cross-Functional Delivery
Various International Clients & NGOs | 12/2023 — 01/2025
- Scoped and coordinated multi-stakeholder delivery across decentralized developer, freelancer, and agency networks — keeping timelines, budgets, and handoffs aligned.
- Led end-to-end campaign production pipelines from brief to launch, preventing scope creep and enforcing consistent quality gates across distributed teams.

Volunteering & Community Leadership

European Solidarity Corps (ESC) Operational Lead
World Our Home (Rēzekne, Latvia) | 01/2026 — Present
- Structures, schedules, and facilitates international training courses ("Youth Goals in Practice") — managing cross-border stakeholder logistics, daily strategic standups, and rigorous EU non-formal educational compliance standards.
- Deployed and scaled the centralized "Latvia ESC Volunteers" communication matrix, coordinating municipal NGO partners on city-wide civic activations and operational delivery.
- Supports rich-media production pipelines (posters, carousels, community grids) as part of broader communications strategy — visual assets in service of program outcomes.
Live IT Systems & Network Operations Volunteer
European Youth Olympic Festival (EYOF Skopje) | 07/2025 — 07/2025
- Managed mission-critical, live-data injection software for the handball department tournament, processing match metrics in real time under zero-error constraints to feed stadium scoreboards, live TV broadcast graphics, and external web portals simultaneously.
- Spearheaded rapid network architecture deployment across athlete accommodations, initializing localized hardware routing matrices and troubleshooting internet infrastructure on-site.
- Coordinated communication bridges and technical setup protocols during high-level international athletic delegation briefings.
Regional Competition Team Representative
The Red Cross | 2022 — 2025
- Selected to command the official city-representative team in intensive regional emergency-response and first-aid operations championships, competing directly against other municipal divisions.
- Directed team coordination, task allocation, and operational logistics during simulated crisis environments, optimizing cross-functional response times under extreme competitive pressure.

Education

Bachelor of Science in Business Administration
University of the People (Online) | 10/2025 — 2029
Focus areas include Process Management, Business Communications, and Organizational Leadership frameworks.
Continuing Professional Education
Self-Taught | 2021 — 2026
Completed specialized advanced coursework in Frontend Development, UX/UI Layout Design, and Performance Marketing Loops.

My skills

Performance Creative Strategy
95%

Focus: Ad Hooks, Audience Psychology, Script Conversion Loops
React & Front-End Architecture
90%

Focus: Tauri Desktop Environments, TypeScript, Async API Processing
Project Management & Agile Delivery
94%

Focus: Cross-Border Logistical Scaling, Resource Management
Media Buying & Funnel Optimization
92%

Focus: Meta & Google Ads, Creative Testing, CPA / ROAS Diagnostics

Portfolio

Team-scale account outcomes. My role: creative strategy, hook iteration, and buyer/editor collaboration across Meta and Google performance programs.

Scale Case Study: $4.6M Total Account Revenue

Cross-Functional Agency Team Project • Meta & Google Performance Strategy • International Scale

Total Account Impact: The agency cross-functional team scaled total account revenue to $4.6M on a $2.6M spend within 6 months, slashing overall CPA from $63.58 to $27.52.
My Direct Contribution: Operated within the core Creative Strategist pod to translate high-level business targets into actionable visual assets. Personally wrote high-retention, scroll-stopping scripts and designed POV-style layout variations for YouTube and Facebook to aggressively combat audience ad fatigue.
Team & Iteration Loops: Facilitated rapid feedback loops with video editors and performance managers to test, refine, and deploy winning iterations weekly, helping safely scale monthly ad allocations from $220K to $525K.

Optimization Case Study: $546K In Total Conversion Value

Cross-Functional Agency Team Project • Cost-Per-Acquisition Minimization

Total Account Impact: The strategic squad optimized the account ecosystem to secure $546K in conversion value from a $115K marketing spend over 4 months, driving a 192% monthly revenue growth spike.
My Direct Contribution: Owned the conceptual formatting and scripting of agile performance ad variations. Structured precise storyboards and visual hooks built strictly around the client's localized unit economics, margins, and target KPIs to maximize front-end click value.
Team & Iteration Loops: Collaborated closely with media buyers to isolate data stagnation, introducing targeted creative variations that supported the team in driving baseline Meta CPA down from $37.41 to $22.12.

Velocity Case Study: $1.16M Team-Engineered Revenue Sprint

Cross-Functional Agency Team Project • Fractional Growth Operations • Multi-Channel Iteration

Total Account Impact: Executed a high-velocity self-funded strategy generating $1.16M in revenue from a $346K spend in a 2-month sprint, multiplying ad allocation from $56K/mo to $173K/mo.
My Direct Contribution: Designed targeted traffic-flipping visual assets and raw script variants engineered to capture immediate audience attention. Analyzed daily creative performance charts to map drop-off points and pivot visual angles in real time.
Team & Iteration Loops: Partnered with senior growth consultants and compliance officers to maintain absolute brand alignment while generating over 160,000 highly targeted clicks to the core funnels.

Expansion Case Study: $2.9M European Regional Scale

Cross-Functional Agency Team Project • Cross-Border Localization Systems

Total Account Impact: Achieved a $2.9M revenue milestone over 6 months by expanding the brand's digital presence into Southern Europe and the DACH region, boosting net Shopify revenue metrics by 166%.
My Direct Contribution: Analyzed cross-border asset performance variables to direct the localization formatting. Wrote tailored scripts optimized specifically for diverse regional demographics and consumer psychologies.
Team & Iteration Loops: Coordinated with video editing pools and senior account managers to maintain an aggressive weekly asset deployment schedule, supporting the team infrastructure as safe monthly ad spend scaled from $60K to $150K.