About

Creative Strategist & Project Manager

I make ads click, funnels convert, and projects cross the finish line.

Bridging the gap between data-driven performance and IT project execution — from scaling spend at a Google Partner agency to running complex cross-border programs on the ground.

Media buying · Funnels · Ad creative systems · Agile delivery · React & TypeScript · Design

At a Google Partner agency, I owned the creative strategy behind the numbers — building hooks, testing ad angles with media buyers, and tightening funnels until they performed. That work drove 160,000+ targeted clicks and €20,000+ in revenue in a two-month sprint.

As ESC Operational Lead in Latvia, I spend more time on project management and design than paperwork — aligning teams, shaping visual deliverables, and keeping cross-border work on track. And when a brief calls for more than slides and spreadsheets, I build the tool myself — apps, automations, whatever the workflow is missing — and ship it in React, TypeScript, and Tauri.

What I'm doing

  • strategy icon

    Creative Strategy & Performance Creative

    Funnels, ad creative systems, and CTR optimization — built for testing loops with media buyers, not one-off assets.

  • project management icon

    Project Management

    Agile and IT delivery, stakeholder logistics, and cross-border operations for agencies, NGOs, and product teams.

  • Web development icon

    Technical Execution

    React, TypeScript, and dev workflows — client-side apps, tooling, and production pipelines when strategy needs a build layer.

  • performance creative icon

    Performance Creative Supporting

    High-conversion thumbnails and visual assets deployed inside broader strategy and media packages.

Looking for high-level creative production? I provide high-conversion visual assets as part of my strategy packages.

Testimonials

  • Alex Brunec

    Alex Brunec

    CEO · Performance Marketing Agency

    George joined us as a creative strategist and quickly became the person we trusted to turn a brief into ad creative that actually performed. He worked hand-in-hand with our media buyers and editors — writing hooks, testing angles, and iterating fast without needing to be chased. The creative he produced drove over 160,000 targeted clicks and more than €20,000 in revenue across a two-month stretch. He is dependable, takes feedback well, and cares about the numbers behind the work.

  • Sandris Krūmiņš

    Sandris Krūmiņš

    Latvian National Agency

    George has shown significant leadership qualities ever since he arrived in Latvia. In under six months he has supported more than 20 NGOs across the country, driven by his goal of building an online community where NGOs and volunteers can connect and bring more value to every project. Today that community has grown to over 100 volunteers and more than 20 organisations using it to promote, share, and exchange events, values, and experiences.

  • Borjan Ivanov

    Borjan Ivanov

    NGO Founder & Graphic Designer

    It was a genuine pleasure to work with George on the designs for my NGO campaign. He took the time to thoroughly understand our sustainability purpose from the start, and the result was a design that perfectly embodies our eco-driven values while carrying all the necessary information. The process was smooth and collaborative — George listens closely to your ideas, makes intelligent recommendations, and is always quick to respond. His attention to detail and commitment to quality made all the difference. If you need a skilled, committed designer who is genuinely invested in your idea, George is the one to contact.

  • Hairguard

    Hairguard

    YouTube Channel · Design Client

    We ran a test with 4 different freelancers to find a new designer. By far, George came out as the top designer! He has great attention to detail, communicates really well, follows instructions closely, and has created great designs. On top of all that, he sticks to deadlines really well and often goes above and beyond. Thanks for all the great work, George!

Tool Arsenal

React.js
Meta Ads Manager
Git Architecture
Figma
Vite Runtime
Google Ads
Tauri Shells
Photoshop
Claude Code
Pinterest Method
HTML
Illustrator
CSS
Traffic Flipping
ESC Architecture
InDesign

Resume

Download CV

Professional Experience

  1. Creative Strategist — Performance Marketing

    Ventrix Media (Google Partner Agency) | 02/2025 — 06/2025
    • Engineered high-retention performance creative ad assets by deploying a proprietary "Pinterest Method" to isolate viral visual trends, mapping consumer buyer psychology (Life Force 8 / Cashvertising triggers) into high-CTR, scroll-stopping video hooks.
    • Formulated high-yield "traffic flipping" creative strategies, designing native, content-first ad variations that successfully captured cheap, high-intent digital traffic to flip into high-revenue landing matrices.
    • Facilitated rapid asset iteration loops with video editors and media buyers to enforce strict platform compliance rules (protecting accounts against bans), driving over 160,000 targeted clicks and generating €20,000+ in revenue within a 2-month period.
  2. Freelance Project Lead — Cross-Functional Delivery

    Various International Clients & NGOs | 12/2023 — 01/2025
    • Scoped and coordinated multi-stakeholder delivery across decentralized developer, freelancer, and agency networks — keeping timelines, budgets, and handoffs aligned.
    • Led end-to-end campaign production pipelines from brief to launch, preventing scope creep and enforcing consistent quality gates across distributed teams.

Volunteering & Community Leadership

  1. ESC Operational Lead · Volunteer Placement

    World Our Home (Rēzekne, Latvia) · European Solidarity Corps — unpaid volunteer placement | 01/2026 — Present
    • Structures, schedules, and facilitates international training courses ("Youth Goals in Practice") — managing cross-border stakeholder logistics, daily strategic standups, and rigorous EU non-formal educational compliance standards.
    • Deployed and scaled the centralized "Latvia ESC Volunteers" communication matrix, coordinating municipal NGO partners on city-wide civic activations and operational delivery.
    • Supports rich-media production pipelines (posters, carousels, community grids) as part of broader communications strategy — visual assets in service of program outcomes.
  2. Live IT Systems & Network Operations Volunteer

    European Youth Olympic Festival (EYOF Skopje) | 07/2025 — 07/2025
    • Managed mission-critical, live-data injection software for the handball department tournament, processing match metrics in real time under zero-error constraints to feed stadium scoreboards, live TV broadcast graphics, and external web portals simultaneously.
    • Spearheaded rapid network architecture deployment across athlete accommodations, initializing localized hardware routing matrices and troubleshooting internet infrastructure on-site.
    • Coordinated communication bridges and technical setup protocols during high-level international athletic delegation briefings.
  3. Regional Competition Team Representative

    The Red Cross | 2022 — 2025
    • Selected to command the official city-representative team in intensive regional emergency-response and first-aid operations championships, competing directly against other municipal divisions.
    • Directed team coordination, task allocation, and operational logistics during simulated crisis environments, optimizing cross-functional response times under extreme competitive pressure.

Education

  1. Bachelor of Science in Business Administration

    University of the People (Online) | 10/2025 — 2029

    Focus areas include Process Management, Business Communications, and Organizational Leadership frameworks.

  2. Continuing Professional Education

    Self-Taught | 2021 — 2026

    Completed specialized advanced coursework in Frontend Development, UX/UI Layout Design, and Performance Marketing Loops.

My skills

  • Performance Creative Strategy
    85%

    Focus: Ad Hooks, Audience Psychology, Script Conversion Loops

  • React & Front-End Development
    70%

    Focus: Tauri Desktop Environments, TypeScript, Async API Processing

  • Project Management & Agile Delivery
    80%

    Focus: Cross-Border Logistical Scaling, Resource Management

  • Funnel & Media-Buying Collaboration
    65%

    Focus: Creative testing alongside media buyers, CPA / ROAS read-outs, funnel diagnostics

Portfolio

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      Strategy-first engagements. High-conversion visual production is available within performance and project packages.

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