About
Creative Strategist & Project Manager
I make ads click, funnels convert, and projects cross the finish line.
Bridging the gap between data-driven performance and IT project execution — from scaling spend at a Google Partner agency to running complex cross-border programs on the ground.
Media buying · Funnels · Ad creative systems · Agile delivery · React & TypeScript · Design
At a Google Partner agency, I owned the creative strategy behind the numbers — building hooks, testing ad angles with media buyers, and tightening funnels until they performed. That work drove 160,000+ targeted clicks and €20,000+ in revenue in a two-month sprint.
As ESC Operational Lead in Latvia, I spend more time on project management and design than paperwork — aligning teams, shaping visual deliverables, and keeping cross-border work on track. And when a brief calls for more than slides and spreadsheets, I build the tool myself — apps, automations, whatever the workflow is missing — and ship it in React, TypeScript, and Tauri.
What I'm doing
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Creative Strategy & Performance Creative
Funnels, ad creative systems, and CTR optimization — built for testing loops with media buyers, not one-off assets.
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Project Management
Agile and IT delivery, stakeholder logistics, and cross-border operations for agencies, NGOs, and product teams.
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Technical Execution
React, TypeScript, and dev workflows — client-side apps, tooling, and production pipelines when strategy needs a build layer.
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Performance Creative Supporting
High-conversion thumbnails and visual assets deployed inside broader strategy and media packages.
Looking for high-level creative production? I provide high-conversion visual assets as part of my strategy packages.
Testimonials
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Alex Brunec
CEO · Performance Marketing Agency
George joined us as a creative strategist and quickly became the person we trusted to turn a brief into ad creative that actually performed. He worked hand-in-hand with our media buyers and editors — writing hooks, testing angles, and iterating fast without needing to be chased. The creative he produced drove over 160,000 targeted clicks and more than €20,000 in revenue across a two-month stretch. He is dependable, takes feedback well, and cares about the numbers behind the work.
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Sandris Krūmiņš
Latvian National Agency
George has shown significant leadership qualities ever since he arrived in Latvia. In under six months he has supported more than 20 NGOs across the country, driven by his goal of building an online community where NGOs and volunteers can connect and bring more value to every project. Today that community has grown to over 100 volunteers and more than 20 organisations using it to promote, share, and exchange events, values, and experiences.
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Borjan Ivanov
NGO Founder & Graphic Designer
It was a genuine pleasure to work with George on the designs for my NGO campaign. He took the time to thoroughly understand our sustainability purpose from the start, and the result was a design that perfectly embodies our eco-driven values while carrying all the necessary information. The process was smooth and collaborative — George listens closely to your ideas, makes intelligent recommendations, and is always quick to respond. His attention to detail and commitment to quality made all the difference. If you need a skilled, committed designer who is genuinely invested in your idea, George is the one to contact.
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Hairguard
YouTube Channel · Design Client
We ran a test with 4 different freelancers to find a new designer. By far, George came out as the top designer! He has great attention to detail, communicates really well, follows instructions closely, and has created great designs. On top of all that, he sticks to deadlines really well and often goes above and beyond. Thanks for all the great work, George!